HPI, the renowned automotive expert, has revealed its top ten list of TV car adverts after conducting a poll amongst its team of analysts and motoring editors.
Head of current valuations at HPI, Derren Martin, said;
"Over the years we've seen some outstanding, memorable car adverts ranging from the epic and Hollywood blockbuster-esque to the more subtle and clever. Sometimes they are funny, some are like mini soap-operas running for years, and some are just genuinely bizarre.
"Manufacturers are always trying to go one better than their competitors with striking visuals, memorable soundtracks or catchy straplines.
"Here's our pick of what we consider to some of the most memorable car adverts of all time."
Let's take a look - what are yours? Join in the conversation with us on Twitter avc_leasing.
Ford Puma - this advert from 1997 digitally recreated the classic 1968 cop film 'Bullitt' with the 'King of Cool' Steve McQueen in the driving seat. The advert captured urban cool as McQueen drove through the streets of San Francisco to a suitable soundtrack.
Renault Clio - Nicole & Papa (1991-98). This famous saga of father and daughter ran throughout the nineties, with eight 'episodes' in the campaign. The final advert was a spoof of The Graduate that saw Nicole leave Vic Reeves at the altar, running away with Bob Mortimer who had a Clio of his own. An astonishing 23 million people tuned in to watch.
Honda - The Cog. From 2003, this campaign featured a chain of colliding parts taken from a disassembled Accord, featuring 'Rappers Delight' by the Sugarhill Gang.
VW - Squeaky Earring (1990). This classic and funny advert features a driver who was driven crazy by the sound of his passenger girlfriend's squeaky earring. It featured the strapline 'If only everything in life was as a reliable as a Volkswagen'.
Citroen C4 - Transformers (2004). This advert featured a dancing robot car was made by Neill Blomkamp, director of District 9 and Elysium.
Skoda Fabia - Cake (2007). This amazing advert showcased bakers making differently shaped and sized cakes and then assembling them into something. It then became clear that they were assembling an orange car, with a Skoda badge being fixed to the front of the cake car. All of this was set to the soundtrack of Julie Andrews singing My Favourite Things.
Peugeot 206 - The Sculptor (2003) - This memorable advert was filmed in Jaipur where an Indian motorist turns his Hindustan Ambassador into a Peugeot 206 after seeing the car in a newspaper advert.
VW Golf GTI Singin' in the Rain (2005) - Featuring a CGI Gene Kelly in a scene from the classic musical Singin' in the Rain, Kelly proceeds to start break-dancing ending up next to a parked GTI, and then tips his hat to it. The caption reads: "The new Golf GTI. The original, updated.".
Peugeot 405 Take my breath away (1988) - This action packed ad featured Berlin's smash hit 'Take My Breath Away' from the Top Gun soundtrack.
Vauxhall Meriva and Zafira Little dads (2004) - This advert featured stereotypical British dads having a conversation on their driveways - but as young boys. It highlighted the technology and spec of the car whilst demonstrating the family friendly accessibility in line with Vauxhall's target audience.
"One thing is for sure and that is when it comes to motor advertising simply showcasing a car's features is not enough - it takes much more than that to make a memorable advert. Car makers spend big money on advertising, so it's no wonder that certain ads are so memorable and stand the test of time."
All Vehicle Contracts Ltd Published: May 31 2018